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Showing posts with the label HoTMEsS

"Change or Die!": The History of an Innovator's Aphorism

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I asked Matt Wisnioski to share something with our readers about the history of technological change and innovation in celebration of the release of his book, Engineers for Change . I'm extraordinarily happy to offer this guest post on the unexpectedly fascinating history of a modern slogan. Change or die! Innovation  advertisement from 1970. Source: "Change or Die!" Electronic Design  18, no. 13 (1970), 64. A sure sign that an idiom has become a meme is when journalists attract page clicks by speculating on what it would mean to take it literally. That was the opening conceit of Alan Deutschman’s 2005 article “ Change or Die ” for the magazine Fast Company. Summarizing IBM’s Global Innovation Outlook conference, where “the most farsighted thinkers from around the world” addressed seemingly intractable global problems, he argued that science has shown that in only one time out of nine, when faced with preventable conditions like heart attacks, are people able to change. T...

The Other 2012 Prophecy

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I asked Joseph November , Associate Professor of History at the University of South Carolina, to share this techno-prophesy with our audience. He was kind enough to oblige me. Enjoy! (If you want to read more, check out his new book ): Closing in on December 21, 2012 , there are few credible signs of the prophesied apocalypse. However, there’s another set of 2012 predictions, one pertaining to the use of electronics in medicine that just might be worthy of your notice. Lusted's 1962 Paper, as reprinted in 2000 In “Bio-Medical Electronics-2012 A.D”  [pay-wall], Lee B. Lusted, M.D. imagined he was writing a letter to his 1962 Proceedings of the IRE audience from fifty years in the future. In his short but captivating essay, Lusted, a radar engineer-turned-radiologist who at the time headed the National Institutes of Health’s first effort to computerize biology and medicine, set forth his vision of what medicine would be like in the future he was helping to build. Besides offering f...